48 ROOTSFor Palestine,always.
Made fresh to order. Every purchase provides a meal to families in Palestine.
Rooted in memory
Wear the roots. Carry the story.
48 ROOTS
The Brand
Rooted in 1948.Designed for today.
48 ROOTS carries the memory of Palestine through wearable designs inspired by olive trees, keffiyeh patterns, heritage, solidarity, and the meaning of 1948. Each piece is made fresh to order to reduce waste, and every purchase helps provide a meal to families in Palestine.
Read our story
Heritage in every thread
Six Collections
Wear the story.
48 ROOTS — For Palestine, always.
Worn for Palestine
Streetwear rooted in resistance, carried by the community.
Tag @48roots to be featured.
Olive Tree Heritage Hoodie
Made fresh to order.
Rooted in Resistance Tee
Streetwear rooted in resistance.
Keffiyeh Pattern Hoodie
Soft cotton. Strong statement.
48 ROOTS Core T-Shirt
Wear the mark of solidarity.
Hands of Solidarity Tote
Made to order for every day.
River to Sea Poster
Prints that carry the story.
Featured
Made to be worn.
Why 48?
1948
1948 is not just a date. It is memory, displacement, survival, and identity. 48 ROOTS honors Palestinian heritage through designs inspired by the olive tree, the keffiyeh, and the generations who remain rooted in Palestine wherever they are.
1948
Memory
The year etched into every Palestinian story. We carry it.
Roots
Identity
What grows below ground is never erased.
Olive Tree
Heritage
A tree that outlives empires. Tended by generations.
Today
Solidarity
Wearing it forward — for Palestine, always.
Impact
Every order carries impact.
Made fresh to order
No warehouses, no overproduction.
Reduced waste
Print-on-demand cuts inventory waste.
A meal funded
Every purchase gives back.
Monthly transparency
Public reports each month.
Direct Giving
Want to givedirectly?
You can support meal-giving directly without purchasing a product.
Meal estimate
$5 / 1
For transparent reporting, 48 ROOTS estimates every $5 direct contribution as one meal funded.
Worn With Meaning
A brand with purpose.
"Worn for heritage."
"Made with purpose."
"Every order gives back."
"A brand with meaning."